MBA – International Marketing

MBA

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply for our online or on-campus MBA with a specialisation in International Marketing.

International Studies

Interested? Find out more about our wide range of programmes.

Overview

Start your MBA – International Marketing

Do you have a passion for good marketing and effective communication, aspire to a management position, and want to bring your management skills up to the top international level?

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised online or on-campus MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills.

Our online or on-campus International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines.

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Online studies and on campus
Dual degree: Available
Study duration & extension
18 - 36 months (depending on time model)
Free of charge extension period
Start online studies: any time
Start on campus: up to 4 x per year
Tuition fees
Starting from 419 euro per month
Accreditation
90 ECTS - English
Accredited in line with German and European standards
ZFU 153413c
Reduce your study fees
Reduce fees by getting your previous achievements recognised
The costs of your studies are usually tax-deductible
Study contents

Course overview

Our online or on-campus MBA – International Marketing study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing.

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies.

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge of strategic and operational thinking in a management role in a global company.

Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.

Interested? Find out more about our wide range of programmes.

Careers

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities. 

Once you’ve completed your online or on-campus MBA – International Marketing degree, you could work as... 

Marketing Manager

As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Student reviews
Personal counselling

Do you have any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

Tuition fees

Study models & fees for your MBA degree in MBA – International Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 18 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

  • Online studies
  • On campus
739€ /mth Apply now

Part-Time I

Duration 24 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

  • Online studies
579€ /mth Apply now

Part-Time II

Duration 36 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

  • Online studies
419€ /mth Apply now
ADDITIONAL CHARGES

Boost your career.

Earn a dual degree.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – you can choose if you want to graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • No charge for extension of course duration
  • Career coaching

Interested? Find out more about our wide range of programmes.

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and in the on campus model, the chance to study with other students in small groups. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.