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MBA
International Marketing

An MBA in International Marketing will open the door to a career in a creative, customer-oriented, and data-driven field. You could head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe. 

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IU International
Scholarship Initiative: Save up to 80%!
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YOUR MBA WITH INTERNATIONAL MARKETING @ IU

The IU Master of Business Administration (MBA) in International Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (CRM) and increase customer value through an understanding of long-term customer loyalty. In your future career, your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise. 

What makes IU your best choice

100% International
96% Recommendation Rate
75,000 Students
Your degree summed up

All the important details about this programme

  • Study model
    Master of Business Administration (MBA)
    90 ECTS
    Study format: Online or On Campus
    Dual Degree: Available
  • Duration of study
    18 months
    Part time models available
  • Study Fees
    Online: From 555 111 euros per month
    On Campus: From 888 749 euros per month
  • Accreditation
    90 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    90 ECTS - English - On Campus
    On campus study programmes are accredited in line with German and European standards
  • Admission
    Completed Undergraduate Degree
    Scholarship Programme Option
    English Skills
    One Year of Work Experience
  • Reduce your study fees
    Many scholarship options available
Sounds good?
Start your studies with IU
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One Degree, Two Qualifications: Dual Degree Offer with LSBU

IU has partnered with London South Bank University to give you the chance to turn your programme into a dual degree. When you choose this option, you'll graduate from IU with both a German degree and a British degree: a major advantage for international career prospects! No extra study courses or travelling required.

To avoid disappointment, students need to sign up for this offer within 4 weeks of enrolment, so don’t miss out!

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Make the path to your degree simple

Don’t yet meet the requirements for work experience, English language skills or level of education? Not a problem – IU’s Scholarship Programme gives you the chance to start your online degree and fulfil the eligibility criteria while you study, just get us your proof of work experience, English language skill and education certificates to us before you complete 50% of your ECTS.

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DEGREE OVERVIEW: MBA & INTERNATIONAL MARKETING

Once you graduate with an MBA in International Marketing, you can analyse brand values and determine the factors that drive consumer-based brands. You'll be able to confidently develop targeted marketing strategies and communicate them convincingly to your team. Marketing is a diverse field. You might lead marketing activities for business-to-business (B2B) or business-to-customer (B2C) companies or even political or charitable organisations. No matter where your path takes you, you will lead with a great instinct for market potential and risk, crises management and dealing with clients, social media opportunities and more. 

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3. Semester
Download Module Handbook
Start your new life in Germany: Study on campus at IU

Studying a flexible degree with a blend of in-person and online lectures on our Berlin or Bad Honnef campus can set you up for a successful professional and personal life in Europe, here’s what you gain:  

  • Practical, group-based learning 
  • Close contact with lecturer 
  • In-person career fairs and talks 
  • Work part-time and study 
  • Join clubs and student societies 
  • Apply for a post-work study visa 


Sounds good?
Start your studies with IU
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Student Recruitment Team

Do you need help with your decision? Your personal student advisor is there for you!

CAREER OUTLOOK: MBA International Marketing

Marketing can take you just about anywhere in the world and into a variety of company types. It's a competitive market and one that moves fast. With an MBA specifically tailored to marketing in an international context, you can head straight into a top role and quickly move your way up into the career of your dreams. 

Communication Manager

As Communication Manager of a company, you are responsible for smooth internal and external communication and are supposed to increase the brand presence. Your tasks include the conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. A confident handling of crisis and extreme situations as well as change management should not be a problem for you. 

Brand Manager

As Brand Manager, it is your task to strategically develop, position and coordinate the brand or image of a company. The goal is to develop a brand so that it has a high recognition value and stands out from other companies in the competition. Your tasks therefore include cross-product strategic planning by means of effective external communication. In the course of this, as Brand Manager you will design innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and internationally. 

Marketing Manager

As Marketing Manager, you are responsible for the development, planning and implementation of a company's marketing strategies. All marketing activities as well as the achievement of the defined marketing goals are continuously controlled and monitored by you. Through your strategic activities, you help shape the company and thus bear a high level of responsibility. 

Study Models & Fees

Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.  

Full time

Duration 18 months

Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:

€888 €178 / month Apply now

Part time

Duration 24 months

Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:

€750 €150 / month Apply now

Extended

Duration 36 months

Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:

€555 €111 / month Apply now
*Price information:

The prices displayed show regular tuition fees including graduation fee, scholarship or other discounts. All displayed offers do not include students from Europe, the UK, the US, Canada, Australia & New Zealand. Additional fees may apply.

**Dual Degree information:

Gain your extra LSBU validated UK degree for €1,490 on top of your IU degree. (Only applicable to dual degree ready programmes)

Our IU study programmes include the following benefits

  • Take exams online

  • Study materials

  • Access to partner network

  • Free extension of study period

  • Online library as well as podcasts and videos

  • Flexible payment options

  • Correction and assessment of module exams

  • Online forums

  • Support and career services

What our students say

  • In both my passion and my career, the skills and competencies I learned at IU have made a big difference.

    Zena Massaad, MBA - Master of Business Administration
  • The university teaching at IU is characterised by a high degree of practical relevance.

    Diana Valdez, M.A. International Management
  • You can participate in IU events and establish an excellent network. My career proves it: networking is the key to success!

    Sandip Modha, MBA - Master of Business Administration

Admission requirements

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements.
MBA Admission Requirements
Scholarship Programme: Help Getting Started
English Skills
Work Experience
Why IU is a great choice
  • The Best of Both Worlds

    Choose where you want to spend which semester and switch between online and campus studies. Our new approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.  

  • Accredited & Globally Recognised

    IU International is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.  

  • Gain Real Support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.  

  • The Ideal Mix of Theory & Practice

    Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.

Sounds good?
Start your studies with IU
Apply now

Award winning education

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FIBAA akkreditiert
CHE Ranking
EU International
EQAR Ranking