Marketing Management

Master

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

International Studies

Interested? Find out more about our wide range of programmes.

Overview

Start your Master in Marketing Management online

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Arts (M.A.)
60 or 120 ECTS
Language: English
Online studies and on campus
Study duration & extension
12 - 48 months (depending on time model)
Free of charge extension period
Start online studies: any time
Start on campus: up to 4 x per year
Tuition fees
Starting from 319 euro per month
Accreditation
60 ECTS - English
Accredited in line with German and European standards
ZFU 161116

120 ECTS - English
Accredited in line with German and European standards
ZFU 161116
Reduce your study fees
Reduce fees by getting your previous achievements recognised
The costs of your studies are usually tax-deductible
On campus:
Available from 01.10.2022 (English, 120 ECTS)
Available from 01.10.2022 (English, 60 ECTS)
Study contents

Study programme overview

The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

Interested? Find out more about our wide range of programmes.

Careers

Career outlook

Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Marketing/Sales Manager

As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.

Student reviews
Personal counselling

Do you have any questions?

Do you need help with your decision? Your personal study advisor is happy to help you!

Tuition fees

Study models & fees for your Master degree in Marketing Management

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

  • Online studies
  • On campus
749€ /mth Apply now

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

  • Online studies
569€ /mth Apply now

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

  • Online studies
469€ /mth Apply now
ADDITIONAL CHARGES

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • No charge for extension of course duration
  • Career coaching

Why IU International University of Applied Sciences is the best choice

Your Studies Are Flexible and 100% Online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.

You Gain Full Support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and in the on campus model, the chance to study with other students in small groups. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The Ideal Mix of Theory & Practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Interested? Find out more about our wide range of programmes.