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Master
Management: International Marketing

The IU Master in Management, specialising in International Marketing, prepares you for an exciting career. Win over customers and build great teams with the skills learned in this degree. 

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IU International
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START YOUR MASTER'S IN INTERNATIONAL MARKETING MANAGEMENT

Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master's in management specialised in international marketing will be able to step into leading positions right away and drive projects, campaigns, and brands to success. Overall, a Master of Management with International Marketing will give you a well-rounded knowledge of business and marketing expertise, turning you into a valuable asset to any company. 

What makes IU your best choice

100% International
96% Recommendation Rate
75,000 Students
Your degree summed up

All the important details about this programme

  • Study model
    Master of Arts (M.A.)
    60 ECTS
    Study format: Online or On Campus
    Dual Degree: Available
  • Duration of study
    12 months
    Part time models available
  • Study Fees
    Online: From 583 117 euros per month
    On Campus: From 916 799 euros per month
  • Accreditation
    60 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    60 ECTS - English - On Campus
    On campus study programmes are accredited in line with German and European standards
  • Admission
    Completed Undergraduate Degree
    Scholarship Programme Option
    1 Year of Work Experience
    English Skills
  • Reduce your study fees
    Many scholarship options available
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One Degree, Two Qualifications: Dual Degree Offer with LSBU

IU has partnered with London South Bank University to give you the chance to turn your programme into a dual degree. When you choose this option, you'll graduate from IU with both a German degree and a British degree: a major advantage for international career prospects! No extra study courses or travelling required.

To avoid disappointment, students need to sign up for this offer within 4 weeks of enrolment, so don’t miss out!

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Make the path to your degree simple

Don’t yet meet the requirements for work experience, English language skills or level of education? Not a problem – IU’s Scholarship Programme gives you the chance to start your online degree and fulfil the eligibility criteria while you study, just get us your proof of work experience, English language skill and education certificates to us before you complete 50% of your ECTS.

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DEGREE OVERVIEW

In the IU Master of Management in International Marketing, you'll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You'll come to understand consumer behaviour in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you’ll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.    

1. Semester
2. Semester
Download Module Handbook
Your Specialist Management Degree

This degree combines our Master of Management with specialist electives for the area of Finance and Accounting. Take a look at the Module Handbook for more details.

Start your new life in Germany: Study on campus at IU

Studying a flexible degree with a blend of in-person and online lectures on our Berlin or Bad Honnef campus can set you up for a successful professional and personal life in Europe, here’s what you gain:  

  • Practical, group-based learning 
  • Close contact with lecturer 
  • In-person career fairs and talks 
  • Work part-time and study 
  • Join clubs and student societies 
  • Apply for a post-work study visa 


Sounds good?
Start your studies with IU
Apply now

Student Recruitment Team

Do you need help with your decision? Your personal student advisor is there for you!

DEGREE OUTLOOK

A Master in Management focused on International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.  

Communication Manager

As the Communication Manager for a corporation, you are responsible for a smooth internal and external communication and an increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of communication campaigns. You have no problem dealing with crisis management and extreme situations as well as change management. 

Brand Manager

As a Brand Manager, your main task is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally. 

Marketing Manager

As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. Therefore, you have budget responsibilities. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. In addition to that, you are responsible for the optimisation of marketing campaigns. Overall, you have many chances to develop the company through your strategic activities and know-how. 

Study Models & Fees

Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.  

Full time

Duration 12 months

Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:

€916 €183 / month Apply now

Part time

Duration 18 months

Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:

€694 €139 / month Apply now

Extended

Duration 24 months

Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:

€583 €117 / month Apply now
*Price information:

The prices displayed show regular tuition fees including graduation fee, scholarship or other discounts. All displayed offers do not include students from Europe, the UK, the US, Canada, Australia & New Zealand. Additional fees may apply.

**Dual Degree information:

Gain your extra LSBU validated UK degree for €1,490 on top of your IU degree. (Only applicable to dual degree ready programmes)

Our IU study programmes include the following benefits

  • Take exams online

  • Study materials

  • Access to partner network

  • Free extension of study period

  • Online library as well as podcasts and videos

  • Flexible payment options

  • Correction and assessment of module exams

  • Online forums

  • Support and career services

What our students say

  • In both my passion and my career, the skills and competencies I learned at IU have made a big difference.

    Zena Massaad, MBA - Master of Business Administration
  • The university teaching at IU is characterised by a high degree of practical relevance.

    Diana Valdez, M.A. International Management
  • You can participate in IU events and establish an excellent network. My career proves it: networking is the key to success!

    Sandip Modha, MBA - Master of Business Administration

Admission requirements

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements.
Master Admission Requirements
Scholarship Programme: Help Getting Started
Work Experience
English Skills
Why IU is a great choice
  • The Best of Both Worlds

    Choose where you want to spend which semester and switch between online and campus studies. Our new approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.  

  • Accredited & Globally Recognised

    IU International is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.  

  • Gain Real Support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.  

  • The Ideal Mix of Theory & Practice

    Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.

Sounds good?
Start your studies with IU
Apply now

Award winning education

QS International
AACSB International
FIBAA akkreditiert
CHE Ranking
EU International
EQAR Ranking